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Talk: Building Modern Fashion Brands in a Digital World with B-Reel Creatives, Pieter Konickx & Suchi Ahuja at Awwwards Conference New York

Article by Awwwards in Inspirational talks -

How to build modern fashion brands and revolutionize the shopping experience through design. Pieter Konickx and Suchi Ahuja from B-Reel are a multidisciplinary creative team with a knack for creating digital campaigns and experiences. They discuss working on brands like Rihanna's luxury fashion house FENTY that go against industry tradition of having physical stores and instead only do online distribution, at Awwwards Conference New York.

Fenty doesn’t design around seasons at all. The releases can drop at any time, keeping the consumers on their toes –– adapting to modern consumer behavior.

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Get your ticket  for the next Awwwards Conference: Talks, Workshops, Meetups and Parties for digital creatives to learn key tools, current trends and emerging web technologies from leading agencies, whilst making connections within the international design community.

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